About Us
SHINING RIMS — Leading with Innovation, Driving with Sustainability
Founded in 1972, SHINING CYCLE is a pioneering Taiwan-based manufacturer specializing in high-performance bicycle rims, motorcycle rims, and premium bike components.With over 50 years of manufacturing excellence, we have grown into one of the most trusted rim manufacturers globally. Today, SHINING RIMS operates two advanced production facilities in Taiwan and Vietnam, powered by a dedicated team of over 500 professionals. Together, we deliver more than 10 million pairs of premium rims annually to cyclists around the world, constantly leveraging cutting-edge technology and state-of-the-art equipment to stay ahead of market trends.
Riding Towards a Greener Tomorrow: Our ESG Commitment
At SHINING RIMS, we drive low-carbon and ethically responsible manufacturing:• ISO 14001: Minimizing industrial waste and optimizing resource efficiency.
• ISO 14064-1: Verifying organization and product carbon footprints toward net-zero emissions.
• SMETA Audited: Ensuring fair labor, workplace safety, and ethical supply chains.
Designed by Riders, Built for the Planet
Our mission is to bring joy and excitement to global cyclists while protecting the environment.Make your rims SHINING today, and join us on a sustainable journey toward a green future.
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